https://www.gisellerafful.me/blog daily 0.75 2024-04-10 https://www.gisellerafful.me/blog/new-york-10-years monthly 0.5 2023-05-26 https://www.gisellerafful.me/blog/ny-in-pandemic monthly 0.5 2023-11-28 https://www.gisellerafful.me/blog/i-never-learned-how-to-swim monthly 0.5 2023-05-26 https://www.gisellerafful.me/about daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/43639a48-d89c-404d-a661-42311ce70788/One+Horizon+Profile+pic.jpg About - Creative Director, Writer, Overthinker, Bilingual. I started my advertising career in Mexico City and relocated to New York in 2011. I’ve created campaigns in English and Spanish for both the general and Hispanic markets. I’ve collaborated with agencies like DDB, Campbell Ewald, Translation, Wieden+Kennedy, Crispin, and Virtue, for clients including Got Milk?, HBO Latino, Nike, Buchanan’s, Volkswagen, and many more. I still believe that advertising can do great things not only for brands but also for people. Connecting emotionally and insightfully is now more important than ever. I’m into human and artificial intelligence, I’m a science fan, and an asker of questions. I wrote a novel about gravity and ballet that has been read by 5 people, including my mom and me. Now I’m writing a science fiction story, which I hope to finish before 2045 - the year it’s set in. CALL NOW! Actually, it’s better if you email me. grafful@gmail.com linkedin.com/in/gisellerafful/ You can check out my Resume below. https://www.gisellerafful.me/personal-projects-1 daily 0.75 2025-12-29 https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/1612749742441-YWUH48OD0P10XS13HO0Q/Screen+Shot+Victoria+Reading.png Personal Projects - Quarantine Project. In 1918, when the terrible Spanish Flu pandemic happened, women had to jump to the front lines because men of all ages were sick and dying. That pandemic showed how important women are in all fields and opened the door for big women's rights movements. I introduce you to Miss Victoria, my past self. I’ve had a few conversations about our lockdown differences. https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/a8d2fadc-4d4c-4edc-b5a0-ce908ca824a8/Screen+Shot+Victoria+Writing.png Personal Projects I discovered that Victoria likes writing as much as I do. She writes pretty long letters, very (very) often. I told her I write very long posts and messages, but these days people don’t like reading too much. She’s writing to thank the frontline nurses for their bravery and kindness. I told her we clap from our windows at 7 pm and share inspirational memes and videos. It’d be nice to receive real letters once in a while. In the mailbox, not in the inbox (she didn’t laugh either). https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/0c6c310e-c318-4028-88a6-3b9393425561/Screen+Shot+Victoria+Rumba+Cleaning.png Personal Projects We talked about cleaning, she is actually neater than I am, her space looks great. It’s funny how having more machines to clean, doesn’t necessarily mean we’re tidier. I told her about Roombas, Dyson vacuums, dishwashers, and washing machines (which in New York, are usually in laundromats). https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/ce08881f-b2e1-4197-b649-6cd859dfb9b5/Screen+Shot+Victoria+Facetime.png Personal Projects I was wondering how Victoria was doing without ANY contact with her family and friends, must’ve been pretty hard to face a lockdown completely alone. Thankfully they didn’t know that was going to change so soon in history and humans were going to be able to communicate with each other on tiny screens in real-time, and something called social media was going to revolutionize humanity. I apologized to her for ruining her current situation with the news, but I also explained it will have greater social costs. https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/8b038d33-0b18-4615-91fd-44365f98edaf/Screen+Shot+Victoria+Working+out.png Personal Projects I told Victoria about our fitness obsession nowadays and she didn’t quite understand. She told me the physician recommended she touch her feet every day to keep the body moving, and she feels great. I joked with her saying that we are “flattening our curves”, but I think I was not funny a century ago either. https://images.squarespace-cdn.com/content/v1/60109ad10eff214145091b18/afe82127-5873-4558-b32b-9624b324fcd5/Screen+Shot+Victoria+Meals.png Personal Projects Dear friends, don’t ever EVER complain about food again. Back then, when the fridge was not a big thing yet, foods were much more limited. Fresh produce? forget about it. If you’d live in NY, you’d die without trying an avocado, a mango, and (hopefully) a burrito. She had me for dinner, we had some bread with butter, milk, and tea. Definitely not Instagram friendly. 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