HOLEY CHEESE
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HOLEY CHEESE *
Jarlsberg, a Norwegian cheese, wanted to capture the attention of the modern U.S. consumer. Inspired by its iconic holes and delicious taste, at One Horizon we created a campaign showing what happens when you experience it for the first time (or the tenth)
We partnered with director Tim Abshire to create these simple yet powerful videos to demonstrate the taste, meltability, and versatility.
Then created a series of banners to reinforce the message.
MediaPost Article covered the launch.
